Book publicity is a great way to get attention, but only if youre getting coverage in media your target audience pays attention to. Mar 24, 2014 from a publicity perspective, its dead on arrival. We get that it is not an easy task to form a promotion plan. Book publicity not related to your book launch bookbaby blog. They either dont make the effort, dont know how, or. Tips for traditional and selfpublished authors is a book launch party the right thing for you. How to find and work with a book publicist jane friedman this past weekend, i had the honor of speaking at the san francisco writers conference. Scott is a straight shooter and does not make inflated promises, something id had way too much of before i worked with him. Launches are designed around getting your book into a bookshop and keeping it there. Read how to get free publicity to sell your books by julie joyce available from rakuten kobo. The following are a few of the questions john kremer has answered during the past four years of writing the free book marketing tip of the week ezine.
It will soon be time to publicize and market the book youve worked hard to produce. This post also comes with a free downloadable checklist to help you promote your book. When youre the publisher, its obviously critical to devise your own detailed plan for your books publicity and marketing. Free publicity for your selfpublished book by patrika vaughn. Its one thing to write a great book, its another to be able to explain it in a way that gets attention and gets you publicity. A brilliant book is the first and most important thing. Your success as an author is dependent on getting in front of as. While no one could fault you for thinking that your book promotion efforts are all about your book, thats not completely true. Writing a book and getting it published sure takes a lot of money, time and effort. By getting to the point of having a publishable manuscript, you have already mastered the arts of writing and editing.
The fact is that when you get third party validation. Its a long journey filled with patience and determination, as well as perseverance to see an authors work be promoted and exposed. Your book publicity will lead you to earn an honorary doctorate degree. Well feature a different book each week and share exclusive deals you wont find anywhere else. Amazon book promotion is not about book sales author. Conference promotion highlighting your book at key events. How to get selfpublished books into stores and libraries. Sep 02, 2008 the extent of free publicity available to you is limited only by your time and imagination. Your success as an author will give you more faith in yourself. Dec 31, 2018 a strategic publicity and marketing campaign helps spread the word about your finished book. Whichever of these three ways to get publicity for your book you decide to go with, the more knowledge you have about pr from how it works, to the tools and accepted industry practices, the more successful you will be with them. Getting publicity news media exposure for your book is all about generating article ideas and segment concepts that will resonate with the media outlets audience. When my first book, a collection of short stories titled new york 1, tel aviv 0, was published in november 2014, many people in my life assumed id enter a state of total bliss. How to create a book marketing and publicity campaign.
Publishing a book, especially your first book, is an experience that can mess with your headregardless of how your book does in the world. Marketing your book for selfpublishers and indie authors. Our lists of book marketing ideas are legendary in the. Send individualized letters to special interest groups, explaining why your book will appeal to the group see selfpromotion. Here are 10 ways to help you piggyback off the news to get free publicity for your book or your business.
Book publicist scott lorenz is president of westwind communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more. Its also about getting your readers to take action. Natalie obandos how to get publicity for your book is a howtoguide for authors who just dont know how to market their book. Mar 14, 2018 great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. If you keep that habit up, every day, for a year, youll be amazed how much free publicity and exposure you can get for your work. Jane tabachnick is a digital marketing and publicity consultant, and book publisher. Novel publicity let us take your book to new heights. Do you think that you have what it takes to be your own publicist and run your. Nine creative ways to get free publicity for your brand. Here are their tips for how you, as an author or publisher, can get their attention, hopefully resulting in book publicity and press coverage for your book. Radio is perfect for author publicity and author book marketing. The impact of a publicity campaign on your book will depend on two major factors. Author awareness campaigns help raise the demand for your book. From firsttime, selfpublished authors to new york times bestsellers, smith publicity promotes every genre, and has secured media coverage for authors and books with every top media outlet in the u.
We understand publishers can have limited budgets for book marketing services and that every dollar spent must count. They either dont make the effort, dont know how, or go about it the wrong. How to market a book to spark visibility and sales smith publicity. Get heaping discounts to books you love delivered straight to your inbox. Get your book into the news with or without a publicist.
How to create an effective book publicity plan the reedsy blog. Publicity provides the seal of approval of a trusted outside source. While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or hybrid authors opt to hire a freelance book publicist to ensure individualized publicity attention for their books. Book marketing expert and book publicist scott lorenz. Nov 18, 2014 as a book publicist, my job is sometimes as much about educating authors about publishing and bookselling as it is about getting media attention for their book. Dynamic, aggressive yet affordable book publicity designed to enhance visibility in todays extremely competitive market is her hallmark. As an author, or publisher, you should see publicity as one of the different channels through which you can market your books. Keep the following tips in mind as you work on building your book s marketing and publicity plan. While national media exposure for you and your book is ideal, there is great power in local media exposure as well. Do you think that you have what it takes to be your own publicist and run your own campaign. Your launch is just the beginning, and you absolutely must continue marketing your book to build your brand. When everythings finished, it feels good to hold a crisp, complete book in your hands. Book publicity campaigns for authors and publishers are the focus of susan schwartzman public relations.
May 18, 2009 book book publicist scott lorenz is president of westwind communications, a book marketing firm with a special knack for wo. This business is about hyping a book before it reaches the market as the new, new thing. How to get publicity for your crowdfunding campaign. Teaching aspiring authors, who are struggling with selfesteem, selfconfidence and selfworth. So lets say youre doing a lot of local media and feel like youre ready for the big time. You win because you get your book out in front of a lot of people, increase your. This book reveals 10 easy ways that you can get the publi. It brings visibility, credibility, opportunity, and sales. If youre a selfpublished writer, hiring a book publicist will help you reach a broader audience. Getting publicity for your books book marketing tips and. Your book sales may be good, but you feel they could be better. Creating as much buzz as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when. February media experts in book publicity and promotion.
How to get publicity for your book business writing tips. Figuring out publicity for your book, as an independent author is a pretty hard job to do. Free publicity is a great way to increase the profile of your small business. Rent my brain consulting via phone or skype if you have just a few questions or a bigger problem and you need my advice, consider a phone consultation, or lets get on skype. Id like to receive the forbes daily dozen newsletter to get the top 12 headlines every morning. Youre identified in the article or segment as the author of insert your book title. Thanks for stopping by the site and i hope that you find something here that you can use to help promote your book and yourself. This bakers dozen of websites will keep you busy for months. Once you have an idea of the consumer for your book, you can begin to research and identify the media that they consume.
Bear in mind that by the time a publicist gets involved, the book has already been commissioned. What it takes to get great publicity for your selfpublished book. Here are some tips and ideas to help you get media attention and coverage for your new book. Includes tips on building mailing lists, running promotions and advertising. How to get publicity for your book is a diy guide for savvy authors. Bestselling author and pr consultant joan stewards shares the best websites you can use to. Sometimes the payoff is down the line, and a lot of what ultimately happens with your book sales will. Do you know the most powerful way to market your book. Patrikavaughn is the worlds formost authors advocate, helping writers write better and get published. Of course, both are intertwined, since certain publicists will be better at selling certain kinds of stories than others. Steuart henderson britt, marketing management and administrative action. How to get instant credibility and publicity for your book.
I can prepare you for a media interview, critique your writing and pit. Whether your book comes into the world care of a bigname publisher, a small press or your own kitchentable business, you face the problem of letting your audience know it exists. None of these steps is beyond your ability, and each of them is invaluable for generating publicity that will put your book before the public eye. You can also read the article and notes below the video. Gertrude j chapman inspirational book coach and creator of the aspiring authors lab. Everyone loves a good story, and having a good story makes it easy for a journalist to. Its already challenging enough to write a book but marketing a book is a whole different ball game. How to get publicity for your book allows an author to dive into the rigorous, but ultimately rewarding process of figuring out how to be their own publicist for their book. Boost your book s success and sell more copies of your book by following 20 marketing tips and tactics for selfpublishing authors.
There is a company in the list above that needs a special mention. My biggest tip to a selfpublished author is commit to your book. No matter whether or not you are a famous author or just getting your work into print, we know how to help. Find out who your book appeals to, get to know those people well, and be where they are, both online and off.
Smith publicity provides book marketing for publishers with clear goals of helping to sell books and enhance author brands. Your debts will disappear thanks to the great results of your book marketing. Five steps to getting free media exposure for your books get the media exposure you deserve using these 5 steps to mega book publicity most authors fall short when it comes to getting exposure through the press. Get your book into the news with or without a publicist by marcia yudkin. How to get free publicity to sell your books rakuten kobo. So dont be dispirited if they make little reference to your books merit and concentrate only on its news potential. Your book publicity will connect you to people you wouldve never crossed paths with. If you have the financial resources, it can be a great idea to hire a book publicity or marketing firm to help spread the word about your novel, memoir, or collection. Get booked on the radio talk shows in the highest impact markets. I so excited to announce that my book, how to get publicity for your book, is now available on amazon. Follow through on publicity and marketing, and keep it going. Electronic publications come and go rapidly, as do their featured offerings.
She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. If you have also sent out proposals or queries, ideally you have also learned how to do market research. I tell all my clients, publicity is a dish best served not only warm, but piping hot. It really is a lovely thing to be able to call yourself a writer. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. In how to get publicity for your book you will learn what they are and how to apply them to your work so that you can achieve maximum publicity for your author platform. While attending, i sat in on two sessions focusing on book publicity, with panelists penny sansevieri, andrea dunlop and natalie obando all publicists or marketing consultants. A do it yourself guide for authors natalie obando on. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. This book will guide you how through creating the tools that you need for professional media outreach, platform building, book tourevent planning and more. Would you like to get great publicity for your book without having to spend money on hiring a publicist. This is phenomenal publicity for your book because reporters will always say you are the author of the book.
How to get publicity for your book business january 9, 2017 by georgina roy leave a comment if you take the time to browse online for debut writers, selfpublished writers, and writers blogs, you might get the impression that half of the blogs on the internet belong to writers, regardless of whether they write fiction or nonfiction. How to get publicity for your book do good pr group. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their. How to get publicity for your book kindle edition by. As such, you should think about it and get in touch with publicists as soon as you start planning your marketing strategy, i.
Todays article by book publicist jane tabachnick may offer some publicity. You cant know which promotions worked and which didnt. Whether for middle grade students, adult romance readers, ceos and executives, new moms, or baby boomers, knowing your target reader is the first step in identifying exactly which book publicity may be a fit for your book. Get ongoing and unlimited free publicity to promote your books. On tv, they likely will show the cover of the book as well. Without one, it will be hard to sell many copies because no one will know. Joel kessel, who has been working in media relations for 25 years shares 4 steps to getting instant credibility and publicity for your book. By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on.
Author michael nye explains how to market your book. This post was published in 2014 to a site that aimed to help selfpublished authors. Get your book in the news will guide you through the same process that all the superpricey publicists use to write press releases for authors. Use breaking news to get free publicity for your book. Ten ways to generate free publicity marketing donut. I recommend you start with just 15 minutes a day to publicize and market your books. In the years since, much has changed in the industry and pulling off a feat like the one described by the author i call john.
Publicity is getting the word out about your product, service, andor ideas. Media coverage is a blessing for small businesses as your profile goes up, so will your sales. Doing business without advertising is like winking at a girl in the dark. If you are just starting your selfpublishing journey you might as well get our 2018s best selfpublishing resources article. Aug 06, 2012 this is phenomenal publicity for your book because reporters will always say you are the author of the book. Its easy to despair especially if youre spending money on publicity when your efforts seem to come to nothing. Do you have dreams of becoming a bestselling author, but feel like you know way too little about promoting a book. How to write a press release that announces your book. A publicist is a key to a books success in the media. When youre the publisher, its obviously critical to devise your own detailed plan for your book s publicity and marketing. How to get publicity for your book kindle edition by obando. Email and online marketing campaigns timely and relevant campaigns to showcase your book. The book publicist book publicist scott lorenz offers. Selfpublishing is a ton of work getting the manuscript written, copyedited, revisions, choosing text layout, and the cover design all come first.
The more you can do, in a focused way, for your book, the better it will do overall. You present pitch those ideas to the right media outlets as a way to get interviewed. Youll get more media coverage and website visitors and both lead to sales when you do it the right way. Not to worry, we outline how to find your hook and get that press and pr you crave, in this step by step guide. Marketing and publicity if youre going down the selfpublishing route, then you need to know how to promote yourself and your work. Prepare stories and press releases about your book. Dan smith is ceo and founder of smith publicity, the most prolific book marketing agency in the publishing industry, with over 3,000 books promoted since 1997. A strategic publicity and marketing campaign helps spread the word about your finished book. I dont want you to think that its impossible to have success when you selfpublish your book.
Posted on march 24, 2014 october 31, 2019 by hillary. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Ten ways to generate free publicity media coverage is a blessing for small businesses as your profile goes up, so will your sales. Whilst getting to this point may have been a long journey, in some ways its only the. Inkitt is a publishing company that will not only submit your book to their thousands of readers for free legit but will also offer you a publishing deal worth thousands of dollars if their readers like it. How to get publicity for your book by natalie obando. Long ago, before the internet became the dominate avenue for promotion and communication, there were certain triedandtrue paths to book publicity that every publicist traveled.